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Hokitika Guardian, 18 June 1931, Page 4

The proposal mooted to liavP 11 \\ estuntl. display at the camumuy mu' .juo.v in .august,. should not ue passed over lightly. Ttie present time may oe quiet, and a degree ot Ciep.essMi prevalent, but times will change lor better soon. It Australia makes the move which is now being prepared, tne result will be rtflec-ed in Aew Zealand, ancl even in NV estland, lor Australia will require AVest Coast white pine for its dairying industry which is expanding rapidly. That ol course, is only one lipe, and once the tide turns the effect will be manifested in other directions also. It is also well to keep 'n mind that when times are quiet ot business slack, a little advertising and window dressing can do no harm. A display of wares or a knowledge where certain commodities are avai able when required, is easily stored up in the mind as to a district’s resources, and if more publicity were given about tr.e possibilities of settlement in Westland more people would come this way. What has been achieved in regtud to pastoral pursuits might easily be the foundation of a useful display. The district can make a notable advance yet in regard to stock rearing ant* dairying, and the fact that the flocks and herds are now drawn on substantially by outside markets which absorb all the ‘'‘production practi6til*y slioul denoonrage a further extension of the stock producing section of the possibilities as regards dairying, with the facility of the district to produce the quality in its commodities, there is an excellent advertisement, and, tin success of the Coast be too trongly indicated. Canterbury should be a considerable consumer of the Coast article and the more the local commodity is advertised in centres where a market might he established, the greater the results to follow. Just now with the timber trade at a standstill something might be done to reattract the Canterbury market for West Coast timber and with regard to cur scenery a very attractive display could be made and useful work done i.i filling the minds of patrons who will attend the show in thousands, to the attractions of the Coast, as soon as times are favourable for holiday-makers. The large population so adjacent to the district, should 1 , be a suitable ground to work on in the effort to noise abroad the attractions and possibilities of the district. Much information could be broadcasted also with regard to gold mining, and generally to the favourable amenities under which living conditions impose hut few handicaps. Westland should be better known in Canterbury than it is, and for that reason an opportunity such as the present should be availed, of to draw attention to the possibilities there are to promote and extend ■the successful settlement of the far stretching area of Westland.