THE VALUE OF TOURIST TRAFFIC

Hokitika Guardian, 19 January 1931, Page 5

THE VALUE OF TOURIST TRAFFIC

PUBLICLY ADVOCATED IN CANADA.

WINNIPEG, Dec 15

Holding its first convention since organisation, the Canadian Association of Tourist and Publicity Bureau decided at sessions here to ask the Dominion Government to spend 1,000,000 dollars a year over a five-year period in advertising abroad Canada’s attractions for tourists and investors. Delegates were told the tourist industry would bring at least 300,000,000 dollars to Canada this year, and it was agreed that the business was capable of iridefinite expansion under sustained and well-directed effort. The present situation has been brought about largely by the work of transportation companies, provincial and municipal agencies, and individual effort—all coupled with the extension of paved highways into nil parts of the country.

The convention had reassuring reports concerning the proposed TransCanada highway which will be brought about through construction of links to connect existing provincial roads. The Prime Minister of Canada, it. was said, had promised aid from the Federal Government on a fifty-fifty basis with the provinces, and had predicted the road would be completed from the Atlantic to the Pacific within 10 vears.

An effort will be made to secure regulation and inspection of stopping places for tourists along the highways. Some provinces already have legislation which puts such places under license, with a notable improvement in the quality of accommodation offered.