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Hokitika Guardian, 1 October 1930, Page 4

In common with other places, Westland can well afford to sit up and take an interest in advertising it? tourist attractions. There is the general feeling that the coming season for tourist traffic will be a quiet one. The general situation of world finance will reflect itself in regard to holiday making particularly. New Zealand is an outpost and remote from populated centres, consequently travelling will be costly to reach our isliores. There is sure to be a diminution of tourist traffic from the overseas, and New Zealand resorts will require, to depend more and move'on the internal population. The- Australians, heretofore, our nearest neighbours, have been great travellers, and patronised New Zealand largely. ' The fact that the Dominion ban two well established Tourist Offices in the Commonwealth must help greatly in that quarter to keep the attractions of New Zealand in the public ,mind. At the summer season 'and over several months, the climate of New Zealand must he more attractive to those- who can afford to' take a holiday jaunt from Australia, but owing to financial stringency in the Commonwealt' the number of visitors this year at 0,l events is sure to be reduced great!v Evidence of this was indicated lately by the action of the Union Company in reducing the passenger time-table, so that it is evident a curtailment of the traffic is inevitable. In view o; this, Went] an cl wares might well be advertised up and down the Dominion so' that la? Allure Ofythe trfif-. he - will' reach here. ‘ The re-opeitinv of the. Lyell section of the Bailer Gorge as' Well as tlie improvement to the Coast road, suggest reasons for more traffic to the district. BuUPVPr i bablc. travellers, need to , Joe ; reminded, of ’'tire and’ 'the attractions. ; in respect to* : tlie Coast joiknev. _ln times past, .a certain amount jOf, jcinema a ml, ne wsnKper “Advertising.was, done" on behalf of the district, and must have had its'effect. The value of advertising to attract brininess is a well established, fact, and the district desiring to see more and more visitors passing this way, should take up the practice in a judicious way and prepare to broadcast information which Will catch the eye and in arresting attention assist to draw wouldbe holiday makers to the Const. Many interests are Involved in the business to bo derived 'irons', the 1 tbUri?t and holiday traffic, aifd with cQ-brdiiVa-tion, a good deal could be done in a reasonable way to achieve’ the benefits, it is passible to attain by epooui agin? £|,nd inviting touvipt traffic Coastwards if ix 'r TJJTJT 1 !iv ' :