DOMINION TRADE

Hokitika Guardian, 18 September 1930, Page 2

DOMINION TRADE

NEW ZEALANDER’S ADVICE

LONDON, August 8,

The “Hnrdwareman and ironmongers’ Chronicle” announces. “New Zealand is Prosperous—Two Good Years give the Dominion ample buying powers in World Markets.” These are the title headings prefacing an article which starts thus : New Zealand at the present time appears to be upon the crest of a wave of prosperity. The import trade of New Zealand was, in 1929, in the course of full recovery from the depression ol 1927 and 1928. From £52,456,407 in 1925, the peak of three high years, there was a decline to £44, <82,946 in 1927. SELLING IN NEW ZEALAND. Mr Frank Goldberg has an article in the “Advertisers’ Weekly,’’ in which he telis off a market—which has nearly doubled its consumption in a decade. The writer says:

The first thing that struck me on mv arrival ill London a lew days ago was the astounding dumber oi letters from' well-known British firiils desirous of discussing tbe present position of trade iii their Australian and Nelv Zealand markets. That there is a distinct revival of interest among many British manufacturers in. overseas trade, an particularly trade within the Empire, is definitely evident. These evidences of increased British interest in trade with the Dominions are a sure and certain indication that Britain is out, not only to retain second place, hut also to win back th* supremacy in world trade as in the days before the war. In 1928. New Zealand and the inauguration of the country to the value of 21 millions, out of a total of 45 millions. Ten years previously, New Zealand’s total imports were 24 millions—that is to say, the total import trade increased by 85 per cent, in a decade while, exports increased proportionately’. No other country iff the world can show such marvellous progress.

He says that British manufacturers should go to the Dominions and learn the local needs of the different countries.

In the “World’s Press News” Mr Goldberg remarks: “British business cannot hope to extend in Australia ano New Zealand unless those who control it and introduce its goods by advettising to the public are willing to study the markets they are out to conquer.” A BIG CUSTOMER. Mi- W; A; Wells, of the Empire Industries* Aiisloei&tioh, Writes in tlie “Daily Telegraph’* I New Zealand, which is about to increase substantially her preference on Empire goods, reaps little benefit from such preferences as have, been given to us. Nevertheless, New Zealand was a customer of Great Britain in 1929 to th© extent of £21,395,000, New Zealand’s population is about 1,500,000, and her attitude forms an interesting contrast with that of her competitor, Denmark. Denmark’s population is more than twice that of New Zealand, yet, although Great Britain spent over £56,000,000 on Danish goods in 1929, the exports of British goods to Denmark totalled only' £10,671,000. Tlie individual New Zealander spends m this country £l4 11s Id per annum, the Dane £3'Bs. The six most willing purchasers of British goods all live in Empire countries.