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Hokitika Guardian, 1 May 1930, Page 6

The increasing demand all over New Zealand for toasted tobacco shows that smokers are becoming alive to the merits of the article. Their preference is justified. Whatever harmfulness lies in the weed is entirely due to excess: of nicotine in it, and toasting overcomes this, defect, rendering it, whether for pipe or cigarette, perfectly harmless—a point of vital importance when it is remembered that uic - ine one of the deadliest poisons known and tJ-t the constant use of tobacco heavily charged with it is positively < l, ’iig"rous. Practically aR the Anvrican brands arc poisonous with ni n'ine. Our fine New Zealand brands, on the other hand are all but'free from it. That is because they are toasted—as no other tobaccos are. You can smoke the New Zealand from the Ist January to the 31st December with absolute safety. There arc four brands of these beautiful tobaccos—River head Gold, Cut Plug, Cavendish and Navy Out. They arc not only harmless but unrivalled lor flavour and fragrance; But look out for imitations!