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Hokitika Guardian, 15 March 1930, Page 4

The solution of the (unemployment problem naturally continues uppermost in the public mind. Mr J. G. Coates, Leader of the Opposition, who is touring the Dominion in the interests of the Reform Party, is now alive to the seriousness of the question; and m his opinion the unemployed trouble would be solved if all citizens did their part by purchasing New Zealandmade. goods, thus stimulating the secondary industries. It is recently only that this aspect of the issue has been re.eiving the attention it should. The Governor-General and Sir Joseph Ward each gave the idea a special boom, but the manufacturers and the traders or business people are not following up the proposal as effectively as they might. A real campaign “to buy New Zealand goods” is not taking place. The' manufacturers might organise themselves, and in turn organise the business people, to set out on say a month’s campaign on end, during which windows could he specially dressed t-o display New Zealand made goods to the best advantage and so attract the eye and public attention. Exhibitions of goods of colonial production along these lines would assist gieatly, for the public would see how great are the possibilities with regard rn the secondary industries, when goods Wally manufactured are displayed. I The quality and variety will he snr- ' prising, and as Mr Coates said the other day in Christchurch, “a great measure of relief would follow if our citizens would lioln our local industries by buying New Zealand-made products This will anneal to all true New Zealanders. Ry buying Now Zealand-made goods a great stimulus must follow, resulting in a : greater output, more employment, and fewer imports. To ensure that, the slogan must he: ‘Buy New Zealand goods and nuaf-e -more work for New Zealanders.’ These thoughts in no way contravene our duty to the Motherland or on" Empire. If the goods required Lv citizens every dav cannot be purchased at a reasonable price made in New Zeal,-md thou our next duly is to pur-base British nm-'e goods and articles. A whole-hearted, determined effort on the part of all to help bv having our home-made requirements will g'n a long wav in helping thou- •

sands of men and women who are now up against it.” "Much advice along Hie same lines has been given before, and

the time now appears ripe to put Hie advice- into practice. Alamilactuiers could help by supplying and distributing their show cards and posters mofe generally, and the business man who is enterprising enough Lo display New Zealand goods attractively, and is able to arrest the attention of the passing public, would reap his reward in the increased business, the enterprise would create. The public need impressing, and something' to please and arrest, the eye is always 1 lie best medium to capture the interest and attention desired.