ONLY THE BEST

Hokitika Guardian, 6 January 1930, Page 5

ONLY THE BEST

DOMINION DAIRY EXPORTS. WELLINGTON, Jan. 3. That disaster wil follow any attempt on New Zealand’s part to supply the oversea markets wi.th any other than the finest grade butter, was the opinion emphatically expressed by Viscount Craigavon, Prime Minister of Northern Ireland, in an interview to-day. / “One thing I am quite confiuenf of.” said Vis Count Oraigavon, “is that that any suggestion that a slightly lower grade of New Zealand butter' than the present standard wil suffice consumers at Home is entirely erroneous. New Zealand butter holds pride of place because of its quality, and any proposal to make u great profit in New Zealand by supplying an article not quite up to the best that can be produced, would be a fatal policy. Looking cn the heart of the British Empire as I do, and observing the strenuous efforts being made by foreign countries to work their way into the arteries of trade there, I can realise that the slightest relaxation in the excellence 'of primary products from New Zealand would lend to untold disaster. Every trade mark should read ‘super fine or ‘excellent.’ New Zealanders, he added, were inclined to lose sight of the competition which existed. Competitors were watching like hawks to pounce upon the markets now supplied by New Zealand butter and cheese. Knowing the great 'and alert machinery the/ "Danes and other near. European races had, lie could not help thinking that New Zealand would make a fatal blunder if it imagined that any other than the finest grade of dairy product would suffice.