Page 2 Advertisements Column 1

Hokitika Guardian, 16 April 1929, Page 2

111 ? i/ JT OR the first time in the history of motor car design an authentic system has been devised based upon the canons of ancient classic art . « * CHRYSLER designers realise fully that beauty is an elusive thing and that the pursuit of in motor car design must not be hampered by too rigid adherence to laws and conventions . . . dL But Chrysler has also found that there are so many glorious precede ents and inspirations in art, that the search for symmetry can be reduced to something like a scientific system CEL Chrysler has not relied alone upon the inspiration of individual designers , . . (2. Chrysler has sought instead to do something never done before in motor car design —to search out authentic forms of beauty which have come down the centuries unsurpassed and unchallenged and translate them in terms of motor car beauty and motor car utility . . . df The lengths to which Chrysler designers have gone in this pursuit of beauty will prove a revelation to those who have accepted Chrysler Symmetry and charm as fortunate but more or less accidental conceptions . . , dL The Chrysler process goes far deeper than any charming but accidental conception, HARLEY & CO., LTD. GREYMOUTH N.Z. Distributors: TODD MOTOR CO., Auckland, Wellington, Christchurch, Tirnaru, Dunedin and Invercargill. mi ■ ni-'v- *fcataiaa I'nniniiil——a & y u !><v> 1 vt-'" The most modern thing in motor our design— Chrysler’s matching of sleuder-proflle radiator wit It cowl liar moulding—lias its artistic origin in the repetition of motif in the historic frieze of the ancient. Parthenon. 9 tJil l 0. Note (io\v the dynamic symmetry of Chrysler fender contoura mill wheels express the very essence of life and motion just as does (heir counterpart in the "wave harder” of the classic masterpieces of architecture uiid design. ■? Ar,; L— l ? rtf r:; A far cry from the old Human tiijiirdiiels lo the motor of to-day! Hut see how Chrysler has captured (lie sereoe and powerful lilies in tlie new arched windows. i m as msiM mum& Aii ! l!!!!| i!r!li!K / ) Artists know this as a "risin-. diminishing scried.'” 'The level road, (he slightly arelied hum per, the shorter arched tie-rod above, and Uiiuliy, the shorter and more deeply arched radiator contour, form a series in perfect harmony. mm =\tz Tlie Chrysler front elevation indicates the influence of the Kgyptian lotus 'oaf put tern. Modified to its modern application, it is perfectly proportioned, and applied with consummate artistry in blending beauty' uml utility.

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