MEAT EXPORT

Hokitika Guardian, 27 December 1928, Page 1

MEAT EXPORT

-nEW ZEALAND’S REPUTATION

Air Eric H. Fitter, a director of the well-known firm of Henry S. Fitter and Sons, who conduct large opera lions m New Zealand frozen meat at tin' Central Markets, Smitlilield. is at present in New Zealand for the purpose of getting into personal touch with their customers and their re-

quirements. To a “Hawke’s Bay Tribune” reporter. Mr Fitter said that 5)0 per cent of the firm’s business was dene in New Zealand, and that since 1856 three generations of his house had devoted themselves to the study oi the meat supplies in Britain, in which connection lie incidentally remarked that his firm had handled part of the first ship ment of New Zealand mutton and lamb, which arrived at England in the Albion Shipping Compa.ny’s nor. Sh.aw, Savill, and Albion) dipper Dunedin, in 18(52. That shipment consisted of 598 carcases land) and -IHI j ol mutton, which 'fetched 6;Jd and bid per lb on the Smithfield market. "You might like to know somethin' of the world prospects for meal.” said Mr Fitter. “Well, we have arrived at ! u period when the markets tliroiiguoul Hie world are more steadied, and. il anything. the conditions point, to higher values, so that in tin* next lew veaiXew Zealand should find more stab,l markets for their meat. The supplies if did led meat Iron' the Argentine are 1 ikdv io bo less, owing to the lari Ilia* some of their best land is now being used for cereals. Slid must exer beneficial died on New Zealand meat, which, though not so convenient fo" the butchers to handle as the chill'd article is largely used lor the Arm and Navy and shipping lines centreds. because the New Zealand frown beis far more suitable for transport u storage. “The North Island lambs. ’ he sail j “ are now quite equal to any lanio m the world, and this is due to Hie go > 1 breeding with the Southdown cross, as well as to the (op-drcs>ing of the land. Von know we do a large amount of the judging of tbe New Zealand carcases , sent Home after the various shows, mu so we are in a position to note the improvement; in the meat. I be New 7," - land export lias improved enormously during the last few years. This s partlv due to the excellent grading which is of a very high standard, aid which New Zealanders should be very jealous of maintaining, because it has established for the Dominion a reputation on the English markets lor quality and reliability which is of inestimable advantage to the country s trade. . -‘•New Zealand produce generally, lie said, “not only meat, but butter, cheese, apples, honey, and oilioi pinduets. is accepted as being sound. Irom the fact alone that it bears the Now Zealand brand. '•This is not a mere ’platitude.” eontinned Mr Fitter, “ nor is the acknowledgment merely confined to the people in the trade, because the public generally, ill ordinary conversation, speak of

the consistent good quality of N> •- Zealand goods. For instance. 1 was in a bus one day when one passenger said to another: 1 Have you tried any of the New Zo"land's ('ox’s Orange R>ppiu apples? I bey are excellent. No. I haven’t.’ was the reply, ‘but everything from New Zealand is sure to no good.’ “"Whatever you do.” eeirdeded dr Ritter, •■remember that this honourable distinction is a great achievement that mrst bo iioheld. as the basis el a great trade in the future with the people of England.”