THOUGHTS FOR THE TIMES
Points Aiiout Apvkhtisino. To-day the problem is not to make more goods, but to sell them, and that means consistent advertising. Advertising is too iilipoitaiit to lie 101 l to tho office hoy. Don't spend good money on buying space, and spare liionoy in tilling it. Never break with the publie, and don't write at the top of your voice.
An American authority said: “The great activity in. American life is business, and advertising is ail integial part of business.’’
Another American : “To-dav \vc have a seller's market, and the best brains of Hie country are concentrated oil the problems associated with the distribution of the goods produced.”
Still another American: “This country is ton busy to trifle with anything spurious or dishonest. Ii has neither lime nor money to devote to the products of those who seek to deceive or defraud.”
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Hokitika Guardian, 27 July 1927, Page 2
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146THOUGHTS FOR THE TIMES Hokitika Guardian, 27 July 1927, Page 2
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