Page 2 Advertisements Column 6

Hokitika Guardian, 8 June 1927, Page 2

THE UNIVERSITY’S QUIET AA’ORK. “ I often wonder if the general public has any conception of the amount of research work carried out at the British universities, all of it with its bearing ultimately upon national neces. si ties at the present time. Take Cambridge alone, il 1 may be permitted to concentrate on what I know best: the future of Imperial trade depends in a unique way on the experiments now being conducted in the low temperature station, where Sir AA’illiam Hardy and a devoted hand of assistants, working on the problem of the decay of meat and fruit, are watched, and helped, by dozens of great business firms, shipping directorates, and Government officials throughout England and the Dominions.”—Sir Geoffrey Butler, in the “ Sunday Times.”

THE BADNESS OF FILMS. “ 1 lie badness of films is serious because, unlike the music-halls, they are taken seriously. They have called themselves ‘ the university of the planv men,’ and so by thousands they are regarded. People believe what they see on the screen; they go to the 1 movies,’ not only to lie amused, but to ‘learn’ and ‘see the world.’ Bad films have, therefore, the effect of lying teachers, and, to put no fine point upon it, their general teaching is opposed to both common-sense and Christianity. Their weaker-minded devotees become enslaved by a greedy, pseudo-romantic delusion, which is among the psychological causes of our present discontents; the reaction from them is the reaction from deluding drugs. They will, if no constructive attempt is made to raise their standard. profoundly affect the citizenship of the future. The whole problem should l>e reconsidered, not only as a commercial proposition, but in its national and moral aspects. A social wrong is being continuously done, not in England only, but throughout the Empire,”—“ The Times ’’ (London.)