20 WAYS TO WIN GOOD WILL FOR A STORE.

Hokitika Guardian, 30 January 1926, Page 4

20 WAYS TO WIN GOOD WILL FOR A STORE.

1. Have ideals as well as ideas. 2. Don’t make promises unless you are sure you can keep them. 5. Re continuous and consistent in .vour efforts to create goodwill. Spasmodic efforts will not succeed. 4. Find out what the customer thinks of your service. A eomplainer is dangerous. Change his attitude. 5. Show individuality to each customer; make him feel ho is “.Mr Simpson ” and not iust one of the throng. (i. Welcome criticism and suggestions— and profit by them. ' • M hen a customer comes in with a complaint, don’t send him or her from pillar to post; that irritates. 3. If a mistake occurs admit it—then sweat to rectify it.

9. Don’t argue; inform. Remember that completeness of your reply is only one-half of courtesy; the manner of your reply is the other half.

10. Classify ail complaints. Study the causes ol complaints and eradicate them at their source. 11. Re human, not mechanical. Get the other fellow's point of view. 12. Got the employees to realize that the store is judged bv their actions. 13. Sell the store to the employee first. Then train him to resell it to the customer. 14. Re polite and pleasant; make all customers glad they called on you. 15. Keep up with all new developments. Pass their benefits on to the public.

1(5. Take nil interest in civic affairs. Re loyal to vour community, promote its host interests. 17. Re fair. 18. flare faith in honesty, and good intentions of vour fellow citizens. 15*. Ho not wait until you are in trouble before trying to win good-wilt. 20. And, above all, learn to derive so much happiness from the service you render the world that your happiness will communicate itself to all von

rub shoulders with in your journey through life. —Adapted from “ Forbes.”