THOUGHTS FOR THE TIMES.
Points About Advkktimino. 1. Have your advertising appear re-, gularly in uniform size spate. A" large mini her of relatively small advertisements is better than a few larger ones published at irregular intervals. 2. Be sure to secure a certain individuality of appearance, a certain style—and stick to this style. By doing this your advertising will always la* recognised.
3. Make your advertisements newsy. bright, and cheerful. I. Be definite ill your “copy.” Tell your story so there is not the slightest doubt or uncertainty in your reader's mind as to what you are selling. 5. Be brief, but be sure to tell the whole story. G. Build up a reputation for always telling the truth in your advertising. 7. Understate the values you offer rather than exaggerate them. 8. Reinenilier that an advertisement with pictures will attract more attention than one without pictures.
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https://paperspast.natlib.govt.nz/newspapers/HOG19260127.2.17
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Hokitika Guardian, 27 January 1926, Page 2
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148THOUGHTS FOR THE TIMES. Hokitika Guardian, 27 January 1926, Page 2
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