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Hokitika Guardian, 29 December 1925, Page 2

Tun mistake that was made by the Coast in not lining represented at the Dunedin Exhibition must now he plainly seen. Thousands of New Zealanders are making their wax to Dunedin, and not. one of them will see anything distinctive in the Great. Show to remind them of tin- potent ialit ies and attractive features of Die Coast. The omission to he represented at t lie Exhibition is a roller! ion on the .sagacity of our public mmi on the Coast. From this quarter there is no small .satisfaction (bat tie effort was made to secure a joint, exhibit, but tin effort proved fruitless. At the outset there was -nine ex Meuce of a desire i i : o—oi'rratc. hut one by one tin dish'll ! - I.'it aw a,v. fdl W. s' land ('tutlily aml ilol'.liika li-u iigii st mid alone. It, was fell that the minis available were, not adequate m make a respectable display anil the lins -t opp.irtunity for advertising the. district which has yet present oil itself in the Dominion, has been lost. While if is to le noted that, thousands of people are going to the great exhibit ion, there is sonuwaing of an object lesson to be iearmwi I rom the expel ience - t lie indue ot attractive advertising. Ihe Dunedin Exhibit ion authorities have no doubt spent a largt sum in connecting the oiiisidn hi—trills. I,'ii Dio reward is being reaped now. Tim result is an cxamplifical ion of the well worn phrase that it pay's to advert i;-e. With all our wares hete tor visitors to enjoy, :i would pay. u v if does other centres to advertise local attractions. Tiiunru, Oamnru, Ashburton. The Hermitage, the Cold Lakes centres in the South Islam! are ail well advertised anil they have a steady stream of i radii-. Westland has unique attractions no less wonderful than the places referred to. ami if they were advertised as tliev should he. then the stream of Ira (lie could lie expected to set. in to the West again.