“BOOSTING N.Z.”

Hokitika Guardian, 29 November 1924, Page 1

“BOOSTING N.Z.”

GOOD WORK IN ENGLAND. Tbc* Hon G. J. Anderson, .Minister in charge of the Government Publicity Ollice, advises that further evidence of the value of the publicity being given to New Zealand in .England is received by every mail coming to the Dominion. “By each of these (he states), many hundreds of cables and specially written articles, averaging over 150 per day, are received from the publicity officer in London. On clays following an All Black match the number of newspaper reports is enormous. England is not hy any means the only country that hears news of New Zealand, as through the services of the international Newspaper Clipping Agency, which has access to practically every paper in the world, the cables and articles concerning New Zealand are forwarded to the publicity office. By the last mail some 50 extracts were received from papers published in Parisi Shanghai, Gibraltar, Antwerp, Brussels. South Africa, India, Egypt, Canada, and America. FILMS AND SLIDES.

“An interesting report was received from All* Will Lawson, who states that the swordfish film on circut in America is causing great interest. It appears that a party of 50 ‘shriners’ is visiting the Dominion during the summer months, and the party lias naturally displayed much interest in New Zealand film. Favourable comment continues to lie received from overseas concerning the various classes ol advertising matter despatched from this country. The Tourist Bureau at Hawaii is very satisfied with tlie coloured lantern slides, of which considerable use is made—lectures leaving recently been given hy the lion s Alork Cohen and .1. N. Thompson, AI.L.C. The Canadian Pacific Railways and the New Zealand Government agents at Sail Francisco, Vancouver, Sydney and Melhnerne regularly receive numbers of enlarged photographs for framing and displaying in most suitable places. VALU A BLK A SSI STANCE.

"Messrs Thomas Conk and Son have placed their organisation, which covers all the countries of the world, at the disposal of the department for the distribution of literature; and to these agencies, together with the usual distributing agents, supplies c.f the folder recently issued on swordfisliing will he sent.

"During the past month enlargements and ordinary prints dispatched overseas numbered over 300. in addition to which 130 lantern slides were sent to tlie High Commissioner and to various lecturers. Large numbers of inquiries continue to bo received front persons interested in New Zealand. and to those and to the various overseas agencies some 3000 booklets wore dispatched. New Zealand film is in great demand in England, and supplies are being regularly sent, the last mail taking two films totalling .3000 feet.”