THOUGHTS FOR THE TIMES.
Advertising To Aid Patriotism
Patriotism may be employed in business, hut there is no use in blinking the fact, that other things must he equal. The patriotism of New Zealand and its loyalty to the Mother Country have been placed beyond the possibility of doubt, time and again, and any future call will evoke a quick response; but British manufacturers who want to sell their wares in this country, against the conqictitioii of other countries, must add to the argument of kinship, cogent as it may he, the art of publicity, which the world over is the indispensable handmaid of the successful trader.
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https://paperspast.natlib.govt.nz/newspapers/HOG19230914.2.16
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Hokitika Guardian, 14 September 1923, Page 2
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107THOUGHTS FOR THE TIMES. Hokitika Guardian, 14 September 1923, Page 2
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