MAKE IT PAY!

Hokitika Guardian, 6 July 1922, Page 4

MAKE IT PAY!

MESSAGE TO DAIRY FARMERS

Tliero’s a good time coining for owners of dairy land on the Coast, ac- | cording to competent observers of the I state of the market, and none among those experts is more optimistic about I dairy prospects than the -Manager of the most modern and up-to-date butter factory of the Dominion, who was inIterviewed by a newspaper representative to-day. This gentleman, Mr T. Tojiliss, the manager of the Overland Dairy Company, Tniiiui Street, I Grcyniouth, declares that there is I every prospect of a good season and he feels confident that the output of the dairy industry will be greater than ever. I To show that his optimism was no castle in the air, Mr Topliss mentioned that his factory had been in operation for I four years* and each year had shown an increase. “I went to a little trouble,’’ lie said, “to work out the correct inI crease that took place last season over I the previous season’s output. I find i that it is exactly 23J per cent! W e I have between 150 and 100 farmers supplying us now and further promises of supplies are coming in freely for the I coming season.” The reporter was askj od to view the factory in order to learn I th preparations the Overland Company | is making for the increase in trade so | confidently anticipated. One is imiiieI diately struck with the enormous size and meticulous cleanliness of the plant, which is so arranged that at no process ill the manufacture is the butter touch- - od by the human band and the plant can run right through the' winter which enables farmers to sent in from early or laic cows. Jt was not so much the up-to-date nature of the plant, however, that Mr Topliss wished to point out, as this is already known. “1 want to demonstrate my confidence in the dairy industry,” lie said, “by pointing out the additions we arc to make immediately to the plant.’ Among the many alterations enumerated was the instalment of a larger cooler and the erection of another ripening vat of 450 gallons capacity. This will bring the holding capacity up to 1350 gallons. “All these alterations take effect during the. coining season,” said Mr Topliss, “and are justified by the supplies already promised, not to speak of those hound to follow. Farmers by dealing with us have the advantage of an up-to-date plant and get an excellent return. They are under no obligation whatever to invest money in our factory. We want them to spend every effort on their own farms and thereby increase their output.” Now that the Overland Company lias joined the South Island Dairy Association it is anticipated tluu the exportable surplus will go through the Otira Tunnel—a further advantage to Overland clients.