DEPENDABILITY.
THE WINNING OF PUBLIC CONFIDENCE.
In spending large sums of money in seeking the good-will of the public for any article unless the quality is behind the goods the money is wasted. It costs much more than tho profit on any article, of common sale to induce the first purchase. The profit comes when the person is satisfied and continues a customer. This is the secret of the success of Dr Morse’s Indian Hoot Pills. People once try them and then continue to use them regularly. From time to time other so-called re_ medics are boomed and tried, but are soon found to be ineffective and prompt return to Dr Morse’s Indian Root- Pills is made with gratifying results. For many years this remedy has been in constant use in New Zealand. Families have grown up with scarcely any other medicine in the house and the present generation look hack from childhood to having had their mothers give a Dr Morse’s Indian Root Pill if they showed indications of being out of sorts. To-day the remedy stands higher than ever before in the- esteem of thousands as a good dependable article of the highest class, sold at a. reason, able price within the reach of all classes.
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https://paperspast.natlib.govt.nz/newspapers/HOG19190325.2.43
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Hokitika Guardian, 25 March 1919, Page 4
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208DEPENDABILITY. Hokitika Guardian, 25 March 1919, Page 4
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