COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 28 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the Ame:!eau Ad- j vertiseis' Asosciutioii, Arthur Brisbane j said:—.Not the eouutry publisher uus j the business man is the chief sufferer ' from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be u, edi. J'emember these lacts: He wn,< reads the little crossroads newspaper and the larger newspapers of the tai"sized towns is a man wl.o buys c-wv-fcliiny;. He lives in a liou.se and on (!',.■ land that lie owns. lie is in'.e:c.-cou in everything tl:e business ' men run doing. Through good advertising .you c:i 11 soli him anything from the ~vaint 011 the roof of his bouse to the cement on the floor of iiis cellar. Everythhig between the roof and the cell ir. everything in the barn, and, every tool in the field he buys and you in.iv sell Hm. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a leadytnade suit of clothes and a r<?.i'ly-mad; dinner in a box or tin. ihe man who reads the country newspaper buys everything. lie buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication o;i cartli. 1 emphasize the. value of the coutry newspaper as an advertising medium for it has that value."

The Horowhenfia Daily Chronicle is a country newspaper and has a largo circulation, 75 per cent of its re.ulers being fanners. Its district is centrally situated (being half way between Weliington and Pahnerston North) in n rich farming community. Send for sample copies and 'advertising rates.