COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 26 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At ji meeting of the Amer.can Ad- • vcrLi.se,s' Asoseiation, Arthur Brisbane .said the country pubiislier but tiiu biiailifts 111:111 is the chief sufferer ii'. iu the tact that our merchants and iiiauiiuicturers have not utilised the country m.w.sp.ipers' advertising columns as i.liev .should and can bo m nJ. iieinember the,so laots: He irao reads the lutac ei newspaper ) an l the l.iiyrr newspapers of the fair;<.',viis :h a nan wl.o buys eroc T - Jit' lives in a house and 0:1 the I "il l trial i,e iiiWis. IJ<» is i;i L-v;• ivti,;rr4 the Jiica Die ■!u;ng. goad advertising" you can sell kiiii anything from the ~>aint on tile root of his house to the cement oil the floor of his cellar. between the inui ar.d the cell ir. everyt.'j.ng ;n t:ie barn, and, every tool ill the field .he buys and you m-iv sell him. Me is not like the dweller in the ljig city ii..t who Sets his water through a ( pipe, lu's light through a wire, his heat from the basement, and whose shopping consists in getting a readymade r-uit of clothes and a ready-madt (inner in a box or tin. ihe man who reads the country newspaper buys everything. lie buys pumps, lamps stoves, automobiles, clothing, dresses, b. ok.s, paints, farm implements, furniture, carpets, oii.s. In this room are -•j() men and individuals. Some of thera represent a dozen manufacturing enterprises and more. There is'nt a

man who has anything to sell that ho cannot sell to the reader of a country nev,--paper. A::d every man here could Wore advertise in a country : in p;vportion to its circulali- i! than auv other publication oil earth. I oai|'lia..:ze the' value of the coutry newspaper a« au advertising medium for it has that value." The Hoiouhenua Daily Chronicle is a country newspaper ;i r id lias a larga circulation, 75 per cent of its readers being farmers. Tts district is centrally -nluated (being half way between Wellington and Palmerston North) in a ! :eh fanning community. Send for sample coiiies and advertising rates.