CIVE UP ALTOGETHER.

Horowhenua Chronicle, 30 August 1915, Page 4

CIVE UP ALTOGETHER.

THIS MKAXiS k GIIEAT DEAI "Had to give up" is very fur reaching in its meaning sometimes, and generally includes iu its influence other than the one afiected. When the giving up is on account of a lame back, which is lame kidneys, we are miserable indeed. Not sick enough for bed, perhapß, but that lame back stops one from one's daily occupation just as surely as typhoid fever would. Many a reader of this can't afford to give up, must keep on in spite of the back, and he can if he will but profit by the experience given below. Mr J. 1\ McKenzie, groom, Express Stablest Foxton, says: "A long time ago I hurt my back and for years afterwards I suii'eied agony from awful pains just above my kidneys. 1 was often so bad that I dare not stoop, in fact was completely crippled with the pain. My rest at night was broken, and I always felt tired and worn out. The kidney seer-- tiona were also allected, being thick and cloudy, with a brick-dust-like sediment. One day 1 was induced to try Doan's Backache Kidney Pills, and was soon astonished at their effectiveness. The first bottle relieved me so much that I got some more, and three bottles completely sured me, and I have not been afflicted with backache and kidney troubles since. I always keep Doan's . Backache Kidney Pills by me, and take them now and again, just as a preventative against any return." sage of the back that aches, for it is a sign that your kidneys need help. Heed the warning and give your kidneya immediate help by taking the great kidney and bladder remedy—Dean's Backache Kidney Pills. For sale by or will be posted on receipt of price by Foster-MoCbnnan Co., 3s per bottle (six bottlee 16a 6d), 76 Pitt street, Sydney. But. be sure you get DOAN'S.

ON ADVERTISING The true tost of advertising is tho oil'oct it produces. A business notice iu a paper that is not opened regularly obviously is of loss utse than an advertisement in a paper that everyone roads. The Horowhenua Daily Chronicle is read by every settler in the district. A bijj; proportion of the farmers subscribe to it, and others see it at their neighbours' houses or the creameries. The story of the transfer oi' it« news items to the steaks and chops is ben trovato but untrue, the purveyors of joints and entrees uee plain ■ paper, and preserve The Chronicle Lor future reference. The townspeople all take The Chronicle; most ui , them l'rojii The Chronicle runner; a dozen or «> from their neighbours' trout gates. To our view this practice is reprehensible, but advertisers in The Chronicle f;ain extra publicity thereby. for Uk> regular subscribers always receive an c.Mia copy when the first one does not reiieh tho proper people. The local "iMvs in Tho Chronicle's speciality, nnil tin; I'iu/.t'iis and settlers uaturally M vk tlii.s in Hi* 1 uclvortisc'inonts as well as in tin- records of social and gcuo.-jil happening. In the city newspapers, with tlieir or sixteen pages of minion type, an advertisement is buried; hut in The Chronicle's four openfaced pa;j;es of leaded brevier the bueiiHVi announcements catch tho eye of all wlio open ihe paper. It pays to adverlise: the prool is to be tound in tho various profitable and growing retail l.i.hiiKwes of I-evin. Many of Tho uhroniclo'6 befii customers for advertising are .spontaneous witnesses of this fact. b'a-ir-priced articles ol R ood quality are the bedrook of success ful business, but the coping-stono of profit is publicity. A seller of crayfish who envois his cart with the tarpaulin of concealment and exercises not his vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness of profits curtailed and the guerdon of moths and wiwils