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Horowhenua Chronicle, 16 July 1915, Page 3

Poultryfariucre will be interested !■> learn tluit the floiwnii liens have counterbalanced the reduction in flour (£1 per ton) by charging an extra CI per ton lor pollard. Arrangements lor thi , Coronation Ceremony at Levin, to be held next .Friday, will lie perfected at a meeting of the 'Entertainment Committee (Queen Carnival) to be held in the Borough Council Chambers a't 8 o'clock to-night (Friday.) Air j. A.~ Hurley, Government bacteriologist, stated that the Dunedni telegram to the effect that the disease at Trentham has ibeen diagnoscTl is not quite correct. Only an interim report lias been prepared indicating the probable nature of the disease. 'further investigations are 111 progress ana until these are completed no definite pronouncement can "be made.

I Disinfection ol Levin public school •was finished' to-day. TITc wfiote school was washed out withlorniaKn, and the walls, ceilings and furnishings were sprayed with the same trfeinfeetant. Afterwards tabloids were burnt !u laiiups, and such a "fiiJiie wiis raised that the chaiwnan to , "the school committee (who was present to test the vffoetiveiK'ss of the Hoaltli Department's work) retired in goocl but hurried order from the premises, declaring helfitfl been '"'gassed. , ' The school grounds have I icon swept and cleaned and everything put in apple-pie order, for which the school committee desires J to thank the Defence and Health De- , partiiK'iita. The. committe will liavo I ftie school scrii'libed out early nextweek, and probably the school "will be re-opened on Monday, 'itifch July. As Sergeant La rite patrolled the park, He heard two sneezes in the dark. "With staff gripped tight he flashed;"lie -- light, His stern tones echoed through the night, I "Kape ahf th' grass, ye_ coop'e^ero; Yure dith av cowld,*ye'll Aet c'r ehure. - . f Oome, hurry home, ye pair, And both takes Gieat Peppermint o°sgMr

ilMMimimi Eagftis&Effi

ON ADVEIiTISLNG The true lest oi' advertising is tho «lloct it produces. A business notico in u paper that is not opened regularly trbviously is of less ueo than an advertisement, in a paper that everyone reads. 'Hie Horowhenua Daily Chronicle is read by-yvery settlor in the district. A big ol tho farjners subscribe to it, ami others seo it at Lhoir noiglibours' houses or thy creameries. The story oi : the transfer of its news items to the steaks and •chops is ben trovato but) untrue, the purveyors of joint* and entrees use plain paper, and preserve The Chronicle lor future reference. Tho townspeople all take The Chronicle; most oi , them from The Chronicle runner; a dozen or so from their neighbours' front gates. To our view this practice is reprehensible, but advertisers in The Chroniclo gain oxtra publicity thereby, for the regular subscribers always receive an extra copy when tho iirst one docs not roach the proper people. The local news is The Chronicle's speciality, and the citizens and settlors naturally seek this iu the advertisements as -well as in tho records of social and gene.-al happenings. In the city newspapers, with .their eight or sixteen pages of minion typo, -an advertisement is buried : but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all wlio open the paper. It pays to advertise: tho proof is to bo lound in the various prolitable and growing retail businesses of Levin. Many of Tho Uhroulcle's best customers for advertising arc spontaneous witnesses of this fact.' Fair-priced articles of good quality are the bedrock of success ful business, but tho coping-stono ol profit is publicity. A seller of craylish who covers .his cart with the tarpaulin of concealment ami exercises not his vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot tho sadness of profits curtailed and the guerdon of motlis and weevils.