AID TO INDUSTRY

Hawke's Bay Herald-Tribune, Issue 146, 8 July 1937, Page 6

AID TO INDUSTRY

Some of the Benefits of Advertising "Advertising is the helpmate of industry. Anyone can make goods— but the problem is tp sell them. Advertising is the cheapest way to do this," said Sir Charles Higham, the advertising expert, m a recent broadcast address. ".It creates more steady work at high wages. It reduces prices by increasing output. Motor cars are cheaper than ever — and more money is spent in advertising them, "Advertising never sold a bad articffi twice. Manufacturers do not advertise articles not worth buyinc regularly. *'Advertised articles do not increase in price, and the quality never varies. Tho housewife knows this, and is not sure of non-advertised articles. No one need. take chavoes in buyiqg advertised ' products. 44 The Post Office has reduced telephone and telpgraph charges since it used advertising. - "Doctors will tell you that tho eating of oranges has improved this health of the public since they were advertised. * "Advertising has made it possible for tbe milling. industry to guarantee the the . wages question of f ar-reaching importance. It has been due to the advertising of the benefits of the use of bread in the diet that. has increased the output and has enabled the industry to do wbat it has done for labour. "Advertising has helped to place better goods before the housewife and her family, and so improve their standard of living and be better."