HIGHER-PRICED CARS

Hawke's Bay Herald-Tribune, Issue 107, 22 May 1937, Page 14

HIGHER-PRICED CARS

Economic Recovery Revealed in Rising Saies Tfce eitent to which the economic recovery of the prijicipal eountries of the -world is inereasing the demand for highOr-pr|ced goods is shown Tby the output of Packard motor-cars. More care were prodiiced hy Packard in March and more delivered to purchasers than in apy other month in the entjre history of the company, announeed M.M. Gilman, Packard vicepresident and general manager recent* ly. Still further increases are indicated by the pjeipnt high^r rate of production and by delivery reports from the selling field for the first ten days of April, h« added, Production for the first three months this year, Mr, Gilmaa aaid, exceeded that for the first quarter 6f 1936 by 131 per cent. , "Qur March production," said Mr, Gilman, "reaehed the new high figurp of 14,8g7. This compares witli 6,869 for March, 1936, an in'crease of 116 per cent. Februnry, 1937, represented our j

previeus biggest production month with 12,780 cars. Our present rate of production, averaging 680 cars a day, is in excess of that during March. Production for the first three months this year was 38,315, as compared with 16,570 for the first quarter of 1936. It ,was the biggest quarter, year in. our nis'tory. "Since production of our present rnodels was started, at about September lst, we have manufaetured 81,350 cars. During the corresponding first seven monehs' production of our 1936 cars we made 39,907. For the entire year of 1936 our production was 80,699, compared with 52,256 for 1935."