ADVERTISING ON THE AIR

Hawke's Bay Herald-Tribune, Issue 89, 1 May 1937, Page 7

ADVERTISING ON THE AIR

Rights Sold to Australian Company MINISTER'S STATEMENT A private company in. Australia, known as Kadio Vision, LJtd,, has been sold the Australian rights (or the lehting of admtisiug over the air in Ne# Zealand. This was. confimed by the Minister at present >in charge of broadca^ting, the jBtoa, E. Jones, in a tele-! gram fo the, Christchurch Press^ Mr, Jbnes was replying to an earlier request for comnxent. on a report that. the sale had been made to the company, whichi was reported te be oue of the investments of the AlcArthur Trust. When the first request was made to . the Minister by telephone in ihe after-. noon he stated that he.would have to inyestigate fhe report. Later hq senjt the Presa the. following telegram ; "Iteplying your telephonic inquiry, on investigation to-day ,1 find that ; e number of Sydney business hrms wero written to and applieaticns were rer ceived from others to act as the xepresentative 'of the commercial bro'adcasting service in New Zealand for the. letting of advertising over the air in the Dominion. Radio Vision Proprietary submitted most suitable and accep*; table terms and I am assured that they are rendering good service." The tirst announcement of the selling of the Australian fights, was made in the hearing of a civil claim in the Supreme Court at Invercargill on March 2, when Mr Fleetwood W. Graham, secretary of the McArthur Trust, was explaining the financial holdings of the trust. He said that one of its investments was £500 practically all preference shares in Radio Vision, Ltd., which had Australian rights for commercial broadcasting in New Zealand. Many of the biggest fixms doing broadcast advertising had their headquarters in Australia and their appropriations for advertising over the Uir Would be made from Australia. ' Australian firms, Mr Graham said, which wanted space on the New Zealand commercial broadcasting etations, would buy it from this firm. The McArthur Trust owned practically all the. preference shares. The ordinary share iSsvte was about £1500, bnt he did not know who held those shares. A man ! named Griffiths, who was a ditector of the McArthur Trust, was also a director of Radio Vision, Ltd, He thought that the investment was a safo one. As far as can be asoertained the Australian company named is not a public one. Na record of it- can be found in Jobson's Investment Digest, which- is a record of registered public oompanies m Australia and New Zealand.