THE "HUMBLE BIKE"
Thirty years ago a marketing speeialist Avrole: "With the inereasing popularity of niolor-cars it is certain that uuless Ihe cyclo manufacturer takes energetic steps to eope with this competition, ,the output of cycles must bo very seriously affected in the near future. "Cycling is no longer a novelty, nor are the profits on the sale of cycles what they once were. which is a strong argunient in favour of forcible advertising " The cycle indusLrv discovered the l'tut valuc of "forcible advertising " only a k„ years back. Since then tho busincs has gone from strength to strongth, i onfounding the' critics who alleged that the day of the humble bike was past. — World's Press Newa, *: —n
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Hawke's Bay Herald-Tribune, Issue 46, 10 March 1937, Page 6
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118THE "HUMBLE BIKE" Hawke's Bay Herald-Tribune, Issue 46, 10 March 1937, Page 6
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