NEW ZEALAND.

Hawera Star, Volume XLVIII, 17 July 1924, Page 9

NEW ZEALAND.

NOT ADVERTISED NEARLY ENOUGH. VIEWS OF AMERICAN VISITORS. “One tiling we notice in this ,beautiful country is that yon do not label New Zealand manufactured goods, and when one wants to buy, say, a. rug, there is no indication in the windows to show that it is made in New Zealand. Your stores have goods marked ‘Made in England’ ; why not mark the goods made in New Zealand ? We mark our goods plainly in our stores in America.” This was the statement of two visitors from the United States, Messrs Penrod and Clifton, who are at present engaged in taking moving pictures of New Zealand, and who called at the Star, office this morning. ‘ ‘Rut you will find rugs marked ‘Kaiapoi’ or ‘Roslyn,’ ” said the pressman, to whom the visitors replied that those names did not convey the necessai'y information to the visitor from abroad, and they thought that much good would be done if the aoods were plainly marked “Made inCNew Zealand.” ’ '

Messrs Penrod and Clifton, who spoke in the highest praise of this “splendid Dominiqn,” visited Mount Egmont yest'erday in company with Mr. L. O. Hooker, and were delighted with their trip, especially with the beautiful drive through the forest belt. “But we hadn’t heard of Mount Egmont until we came here; you. know it is the second in the world,” said Mr. PenTod, in deploring the paucity of advertising of New Zealand’s attractions abroad. “I see by Wellington papers that they are encouraging children to send abroad postal cards "of New Zealand views. But your black and white postal cards are too dear, costing a dime (sixpence) apiece, and they are of no earthly use unless they" are coloured. You have the finest opportunity for making first-class coloured postal cards, with your beautiful green setting and the red roofs. In America they turn them out by the thousands and they are sold at a penny each, and even then the makers have half that as profit. These postal cards are sent all over the world by Americans.” One could not fail to note that New Zealanders are a long way behind the people ot the United States in advertising the Dominion. The visitors had been inside one of the dairy factories, but regretted that it wa s the off season and that no butter or cheese was being made.

On leaving the office the visitors said that one thing.they had noticed especi ally was the generou s hospitality which is accorded visitors everywhere "in New Zealand. “That is something which you have got, anj which we hope you will never lose,” were Mr. Penrod’s parting words. The visitors are going to visit the’ Franz Josef Glacier and Mt Cook, and they may later pay another visit to Taranaki."