Page 7 Advertisements Column 1

Hawera Star, Volume XLVIII, 12 June 1924, Page 7

Through the simple process of toasting his tobacco, the modern manufacturer has been able to effect an enormous improvement, in the smoking quality. It is a well-known fact that cooked food is wholesomer and more digestible than raw food, and the same principle applies to tobacco. We do not eat raw meat or fish, or drink raw coffee. Why should we smoke raw tobacco? It is wonderful how the flavour of tobacco can be developed by toasting. Try any of the local brands and you will notice a marked improvement, and, what is also important, as a result of the toasting process the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their attention and avoid strong foreign tobacco heavily charged with nicotine; they are sure to undermine even the most robust constitution. Not only is the local article purer and more wholesome than most of the imported brands, .but it is cheaper, too. Riverhead Gold is mild and aromatic; Toasted Navy Cut of medium strength; but if you prefer a full body try Cut Plug No. 10.*