Page 9 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3984, 17 July 1915, Page 9

si A NICE RAINCOAT WILL SPLIT THE DIFFERENCE I Perhaps you’re doubtful whether to Ret ai? '.) vereoat or a Macintosh—certainly you want- the warmth of an Overcoat, but a Macintosh would keep you much drier, wouldn’t it ? A RAINCOAT is what you want! ’Tis waterproof and warm as well, besides being very Binart. SEE YORK'S BIG SHOWING OF , TRUSTY RAINCOATS. Why not come along and try on one or two? You will like them ail right 1 THE SFORTS OUTFITTER, GLADSTONE ROAD, GISBORNE. Mi R*'lV' . W iflp I if ll| m m w i 1 w S iMd snr-A 5 i HAYE YOU TRIED ONE OF OUFI YOU WOULD NOT W r ISH FOR A BETTER, I hey are well Tailored by high-class New Zealand Workmen and beautiiully finished—made to your own measurements from a splendid range SERGES, TWEEDS CLOTHS AND WORSTEDS. We Guarantee you Correct Style, dependable Workmanship and Excellent Fit. THE PRICES RANGE FROM 3 GUINEAS 3 and each suit bears testimony to the First-class Value we offer. OUTFITTER AND MERCER.

A Statement that Every Housewife Should Read The war has faced every merchant with the problem <tS increasing prices or reducing his quality. He he xs to follow one / course or the other —there’s no escape—for the wholesale cost of fine tea in Eastern markets has increased over per lb. since August last. The main reason for this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverage—it is 'easily transported—is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?—= that to-day fine tea costs the packer in New Zealand on the average- j to 3d. per lb. more than in : August last. Add to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can’t be done—unless, of course, the price jriginaliy charged was absolutely jxccssive. If a fair price and good indue was formerly given, the 3acker is now faced with a loss on :very packet. -There’s no escape from the facts—iilhor prices have So be increased —or. >■< an alternative, <■ jiiby and value must ;<• reduced i.v i li« admixture of ch»ape'r, interior, loss healthful teas. ' The ‘•Amber Tips” Proprietors are determined that, m their case, tins alternative will never be mkon. " Amber Tips" remarkable rise in a few wars front an unknown brand to by far the largest selling tea in New Zealand—the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given nothing but the finest teas wilfbe used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb. more and get the finest tea that, can he produced rather than pay the old price and get an inferior article - ■ with an admixture of poorer teas, less healthful alike ,to nerves and digestion. Forget quality and health fulness—consider the question purely from the standpoint of economy—there too “Amber Tips” leads, for every pound will give more cups—and at less price per cup. -cup for cup, there's no cheaper tea Therefore even at the new prices A mber Tips is still the cheapest—you get better tea—move delicious flavour—finer fragrance —while, as the Lancet investigatTon showed, your health will benefit. Surely because of a penny extra per half lb. packet you will not deprive yourself of a tea winch for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of ISow ACtitanu want a good article and good value, and, one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality ? We believe they do—we know it. 80 t, 1 (10-, 2/-, 2/2 per lb. [he only tea that has to increase its , r i C es—the foregoing will tell you why.