Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3979, 12 July 1915, Page 7

A NICE RAINCOAT WILL SPLIT THE QIFFER&NCE I Perhaps you’re doubtful whether bo get an Overcoat or a Macintosh—certainly you want the warmth of an. Overcoat, but a Macintosh would keep you much drier, wouldn’t it P A RAINCOAT is what you want! ’Tis waterproof and warm aB well, besides being very .smart. SEE YORK’S 810 SHOWING OF , TRUSTY RAINCOATS. Why not come along and try on one or two? You will like them all right 1 -THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE.

ljj 1 I&Osf HAVE YOU TRIED ONE.OF OUR a YOU WOULD NOT WISH FOR A BETTER. lliey are well Tailored by high-class jNew Zealand Workmen and beautifully finished—made to your own measurements from a splendid range SERCES, TWEEDS CLOTHS AND WORSTEDS. We Guarantee you Correct Style, dependable ,Workmanship and Excellent Fit. THE PRICES RANGE FROM 3 GUINEAS 3 and each suit bears testimony to the r M’st-class we offer. SI fiJ&LffcS-iStlFl! OUTFITTER AND MERCER.

Tea Costs More A Statement that Every Housewife Should Read The war has faced every merchant with the problem of increasing prices or reducing his quality. He has to follow one course or the other —there’s no escape—for the wholesale cost of line tea in Eastern markets has increased over 2|d. per lb. since August last. The main reason for this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverage—it is easily transported —is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, bub few of the 25 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?— that to-day fine tea costs the packer in New Zealand on the average 2id. to 3d. per lb. more than in August last. Add to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that an}' tea giving value for the money cannot be sold at the same price as in August last.. It simply can’t be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is now faced with a loss on every packet. There’s no escape from the facts cither prices have lo be increased —or. as an slternatb e. quality and val uernust be reduced by t he admixture of cheaper, inferior, less heaUhfnl teas. The “Amber Tips” Proprietors are determined that, in their case, ibis alternative will never be taken. "Amber Tips'" remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand—the largest selling tea in the world m proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given—nothing but the finest teas will be used, but to do so the price has to be increased. We are convinced that most homes in NTew Zealand would rather pay *Jd. per lb. more and get the finest tea that can be produced rather tnan pay Ihe old price and vet an inferior article - with an admixture of poorer teas, jess healthful alike to nerves and digestion. Forget quality and healthfulness consider the question purely from the standpoint of economy-—there too “Amber Tips” leads, for every pound will give more cups—and a,t a less price per cup. cup for cup, there’s no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—niore.delicious flavour—finer fragrance —while, as the Faucet investigation showed, your healtli will benefit.

Surely because'- of a penny extra per lui'i r H>. packet you will not deprive yourKcll!'of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives -of Ivew Zealand want a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—-we know it. 89

1 /10-, 2/-, 2/2 per lb. The only, lea, that ha> r /o ivers.a price*—the foregoing will lei! you xe its why.