THE BEST ASSET.

Gisborne Times, Volume XXVI, Issue 2204, 30 May 1908, Page 2

THE BEST ASSET.

THE VALUE OF A GOOD NAME

CHARACTER OF WOOL CLIPS

(From our special correspondent.)

BRADFORD. April, lg. While in London at the March ics of sales I attended the full committee meeting on the big question of vegetable matter in wool. The chairman was the Lord Mayor of Bradford (Mr. J. E. Fawcett) the* head of, an important firm of wool merchants and topmakers in Worstedopolis. The question of who should pay for any new wool tares came up, and commenting upon the character of wool clips generally he made use of this . significant expression: “A good name is still the best asset for any clip of wool,” and lie was right. There are Australian squatters who have got a name for their clip which no man can assess its true value, and it counts much in the sale of the parcel when the clip stands high in the estimation of. buyers. A single buyer has left homo in thousands of instances to he present at a particular sale when lie know that such and such a clip was to bo catalogued. Wliat made him go at that particular time? It is reasonable to assume that be could have filled all his requirements at some other part of the scries, but no, lie must go when that particular brand was offered. The whole and sole reason for his doing tli is was tho fact that that man had ■tested the manufacturing abilities of that particular mark, it had been well got up, and knowing how well it had answered, ho will continue to buy it in the future, no matter what the price. Let growers everywhere, both at home, in Australia, and tho Cape loarn the lesson that a good name is everything in a clip of wool, and this can only be got by producing a first-class article, and getting up the same for market in a real business like way. Shady methods never did pay in the wool trade, and never will, and in times of depression like the present it will be found that it is a most valuable asset when a clip comes .to be. offered that has proved well in tlje past.