The Business Man

Gisborne Times, Volume IX, Issue 821, 20 February 1903, Page 1

The Business Man

Business men make up the largest class of buyers of “ Tbs Century.” They arc quickest to appreciate the valno to them in their of this greatest of all reference works. ” The Century ” was built on business principles—it’s the “quickest reference work in the world, and the most complete. You’ll put a set in your office eventually—it’s good business to ordor it to day—for immediate possession means a purchase when the market is lowest, while each day you wait means tho loss of one day’s interest on your investment. “ The Century ”. is the recognised authority' on all questions of commerce, finance, the trades, insurance and law, while at tho same time clearly explaining matters with which one is continually coining in contact in the courso of business.

Then its arrangement is such as appeals to the busy man of affairs and to bis clerks as well, for any detail in its wealth of information is instantly findable. If you haven’t kept a reference work by your desk side, you can eall to mind how often you have wanted to look up a meaning, a name, a place; Out after you’ve had “ The Century ” within oasy reach for a while you don’t confide yourself to such a use of it— you catch yourself asking questions of it daily, often hourly—always with the certainty of satisfaction, always with profit. Profit is what you are in business for 1

In shqrt, the only busiuess men tha* l our offer will not interest is tho one who doesn’t read English—and the one who already owns a set of the volumes. As one of the leading business men in London recently wrote :—“ It is replete with information obtainable from no other source, and I believe that every business man will find a set invaluable in his office.

When you get a set for YOUR office, place it where it is handy—for your people as well as for yourself. In sharing it with your helper, double benefits will accrue to you and to the business. The books are built to stand constant use, and are not meant to be placed behind glass doors.