INSPIRED BY WAR
LONDON, Oct. 3. The vocabulary of war is providing British advertisers with new slogans to promote sales. One bookshop suggests that Londoners “read while they raid"; the manufacturer of a • shampoo advises women “not to blackout the highlights in your hair," and a patent medicine is described as "a doctor’s barrage against ill health.’’
„ Other advertisements tell ' how to keep the hands soft while digging trenches; how to keep the colonel from biting his nails by giving him chocolates, and a portable heater is described as just the thing to warm air raid shelters.
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Bibliographic details
Gisborne Herald, Volume LXVI, Issue 20102, 23 November 1939, Page 14
Word Count
97INSPIRED BY WAR Gisborne Herald, Volume LXVI, Issue 20102, 23 November 1939, Page 14
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