Advertising Maxims

Feilding Star, Volume VII, Issue 136, 27 April 1886, Page 3

Advertising Maxims

o You can't eat enough in a week to last a year, and you can't advertise on that plan, either. A thing worth doing is worth doing weU. A thing worth advertising is worth advertising well. The enterprising advertiser proves that he understands how to buy, because in advertising he knows how to sell. . II you can arouse curiosity by an advertisement it is agreat point gained. The fair sex don't held all the curiosity in the world. People who advertise only once in throe months forget that most folks cannot remember anything longer than about seven days. Quitting advertising in dtdl times is like tearing out a dam because the water is low- Either plan wilj prevent good times from coming. A constant dropping wiU wear a rock. Keep dropping your advertisements on the public and they will soon melt under it like rock salt. It is a mistaken notion that a fine store in anjeligible location, surrounded by attractive signs, is a superior advertisement ; for the experience of most enterprising merchants is that it pays better to spend less in rent and more in advertising.

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