VALUE OF ADVERTISING
BRITISH MINISTER'S TRIBUTE RESULT OF EXPERIENCE Press Association—By Telegraph—Copyright* LONDON, June 13. (Received June 14, at noon.) Sir Kingsley Wood (Postmaster-Gen-eral), in a speech at the Advertising Association convention at Leicester, said that much of the Post Office’s recent record increase in business was due to extensive and consistent advertising. They would again fully utilise the valuable medium of newspaper advertising in connection with the new telephone drive. The Post Office found that the public did read advertisements and assimilate their contents.
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https://paperspast.natlib.govt.nz/newspapers/ESD19340614.2.75
Bibliographic details
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Evening Star, Issue 21746, 14 June 1934, Page 9
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85VALUE OF ADVERTISING Evening Star, Issue 21746, 14 June 1934, Page 9
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