Page 10 Advertisements Column 4

Evening Star, Issue 19799, 24 February 1928, Page 10

fragrant cups can be made with just one bottle-—and Symington’s is as enjoyable as it is economical. THOS. SYMINGTON & CO., SI Edinburgh and London # (RegJ Trade Mark) COFFEE & CHICORY. ESSENCE r "^0 mi i-JT §r V J K. The lender skin of the tiniest baby W beat cared for by Erasmic Herb Soap. Absolutely pure, ‘‘Erasmic” is pleasantly refreshing, with a soothing * emollient action which no other soap can give. It not only cleanses, but nourishes the skin tissues as well. HERB SOAP-PERFUMES-TALCUM POWDER ELLIS & MANTON LTD,, Wellington Sole N.Z. Agent* & %

i• | ysrfwywvv , wvw’J^l , v\» , www i yvvv , •vwv'wvwVeWUWflAfll You Need the Newspaper The newspaper or to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new ord<* has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will sffive them money, and the way to save your pound® is first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minntn, but they must be some distance ahead. Tbev must anticipate the wants of their customers. And ttiey do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for yon to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business men--that is, the successful ones—know advertising pays big returns. Unsuccessful meo don't advertise they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody rexds advertisements to-day. Does your advertisement appear in The *Evening Star * UVVIWWVWVVfa VVWVWV WVWUWVWWMI