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A CHILLING COMMENT

The fate, of radio performers,' announcers, and programmes often hangs on little things, says the "New York Times.1' And . when .. listeners wonder why so-and-so is on a programme or why he vanished, that, top, may be explained by some little incident that occurred far behind the scenes. The professional radio showmen frequent-, ly are overruled, because a sponsor may not like the orchestra's tempo, his wife may not like, the singer's voice. A search is now on. for. an announcer for a ' symphonic concert to replace one who is. noted in : .radio circles for .his ideal voice for such broadcasts. Some nf those being auditioned have no musical training; .in fact,, they are. news Commentators. ■•■ P..seems that the sales manager happened to inquire of-his chauffeur- How h$ liked the company's radio; concert. ■'The driver turned -up his coat collar and exclaimed: "I can't listen to it;...the 'announcer's voice chills my blood.". And with a wave of his hand, when-he reached the.office, the sales executive ordered ethereal execution of the- - distinguished- —announcer, whom letters reveal musiclovers.: generally,, praise... . " ..

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/EP19370610.2.231.7

Bibliographic details

Evening Post, Volume CXXIII, Issue 136, 10 June 1937, Page 28

Word Count
180

A CHILLING COMMENT Evening Post, Volume CXXIII, Issue 136, 10 June 1937, Page 28

A CHILLING COMMENT Evening Post, Volume CXXIII, Issue 136, 10 June 1937, Page 28

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