A NEW IDEA IN TRAVEL.
Founded by local bodies, the South Island Travel Association believes in practical methods. The director of the association, Mr. J. J. W. Pollard, explaining his association's first move, emphasised the desirability of inducing the people north and south of Cook Strait to mix more freely. "The New Zealand Gup is an annual mixing influence," said Mr. Pollard, "but we need more of the same thing. We can do more to remove island jealousies and envy by encouraging travel than we can do by resolutions of complaint and criticism. Reciprocal visits are the thing. A North Islander who enjoys a trip in the South Island becomes a publicity agent for the South, and the southerner will be as keen to induce others to go north. This is the best way to break down our internal insularity, and it explains wh.- the South Island's Travel Association is offering the gift of a free passage across Cook Strait—something new in the sphere of travel."
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Evening Post, Volume CXXIII, Issue 124, 27 May 1937, Page 7
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166A NEW IDEA IN TRAVEL. Evening Post, Volume CXXIII, Issue 124, 27 May 1937, Page 7
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