ON THE HIGH SEAS
NEW ZEALAND PUBLICITY
Pictures on board ship are well attended, arid it is a wise move on the part of the New Zealand Publicity Officer .to place films at the disposal of ships' operators (writes a travelling, correspondent). On the Mongolia we have had two' New Zealand films, one of the Hermitage and Alpine sports, another of the thermal regions; .both quite good films' of excellent photography and explanatory captions. Yet I question if this-type of film1 is effective publicity. The Australian films depicting various phases of primary industries, glimpses of cities, and topical events at - more impressive. Passengers' comments on the various pictures give some idea. of the- publicity value of the film subjects and to hear Australia described as "some country all right" and New Zealand dubbed as "the place that everybody is leaving" set me busy, and I have had an interesting time circulating a wide range of folders' and .booklets supplied me by the New Zealand Publicity Department just before I sailed. Might I suggest that thermal wonders and winter sports should only be used in conjunction with films portraying everyday phases of New Zealand national life. Our films should be used in these days to attract the investing public and the business men who are buying and selling; they are of much more value than a few tourists.
With the exception of a short message regarding an attempt to increase the exchange, a Bill stopping divorce details publicity, and the arrest of an Auckland solicitor, New Zealand has had no space in our rather extensive wireless news bulletin published daily. Britain, Australia, America, . and Asia are well reported, especially in connection with world events at Geneva. Australian news from all cities receives liberal ■ space, so, considering the large number of New Zealanders abroad, we think a little more might be done to keep New Zealand in . the news. Isolation is a drawback, but it can be overcome in these clays of quick communication, and New Zealand has much to gain by keeping its news before the world all the time, _•" ,
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Bibliographic details
Evening Post, Volume CXV, Issue 15, 19 January 1933, Page 8
Word Count
349ON THE HIGH SEAS Evening Post, Volume CXV, Issue 15, 19 January 1933, Page 8
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