WHEN TO STOP ADVERTISING.
When every man has become so thoroughly a creature of habit that ho will certainly buy this year where he bought last year. When younger, fresher, and spunkier concerns in your line cease starting up and Using the newspapers in telling the people how much better they can do for them than
you can. Wheh nobody else thinks it pays to advertise.
When population ceases to multiply, and tho generations that crowd on after you stop coming on. When you havo convinced everybody whoso life will touch yours that you have better goods and lower prices than they can ever get any place outside of your store.
When you perceive it to be a rule that men who never do, and never did, advertise are outstrijiping their neighbors in the same line of business.
When men stop making fortunes right in your sight, solely by a discreet use of the mighty agent. When you can forget tho words of tho shrewdest and most successful business men concerning the main cause of their prosperty.
When you would rather have your own W»y unci fail, than take itdyicc and win.
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Daily Telegraph (Napier), Issue 3773, 18 August 1883, Page 4
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192WHEN TO STOP ADVERTISING. Daily Telegraph (Napier), Issue 3773, 18 August 1883, Page 4
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