FAITH V. FUNK

Dominion, Volume 14, Issue 146, 16 March 1921, Page 9

FAITH V. FUNK

The Charles Haines Advertising Agency, in a circular to its clients, speaks words of optimism which are worth y®PF intin ®’ "Now Zealand is the ridlieet little country in the world. Its wen th is the wealth of Nature. It lies m our rich natures and fertile fields and orchards in our flocks and herds-in our tremendous and inexhaustible water-poiier in our mountains of coal and non tn gracZ climate.. New’ Zealand’s cW iob is tho growing of pient, buttei, cheese and wool—food and raiment things which the world m \ lst production of primary products in Ammica and Europe has been gradually de creasinv during the past few decades, while the consumption has been increasing Therefore, the economic founda tions of New Zealand are . sound and solid. The world wi tinue to require meat and wool and the other produce of our soil. No temp arv slump at the other side of the globe can long affect New Zealand fl position. Abnormal conditions mhy ac ™ lnte f stock and reduce the spending power of millions of people —but only for a meThe world will soon be clamouring fo> our products—more ships | han e \ er ’ loader? with our harvests, will be racim, for the ports of Europe and America, and n golden tide will flow to New Ze. ’ land in return. During • 1909-1918, New Zealand r^ ’ 000.000 for her exports, while she p .£207,000.000 on imports-a balance in favour of forty-nine millions. The ratio represents the normal prosperity of. Zealand, and those figures will » kept in mind by far-seeing people. TVorking, not whining, will keep New Now Zealand busy-faith, not fear, will maintain progress-confidence not cowardice will keep the wheels of commerce turning.” When someone stops advertising someone etops b ”s' wl someone stops buying someone Mops.producing. Advertising is the roice ot. businees-the symbol of confidence-the magic wand that creates and maintain., demand, and production*