ADVERTISING AUSTRALIA

Dominion, Volume 13, Issue 48, 20 November 1919, Page 7

ADVERTISING AUSTRALIA

" NOT ENOUGH PUBLICITY. London, November 12. Interviewed on the eve of his departure, Mr. _ Hurley, the official photo-' grapher with the Australian Army, emphasised the Croat loss to Australian interests when Mr. W. M. Hughes departed. His personality and oratory had kept tho Commonwealth's interests well to the fore. Australia was now sorely in need of someone to keep its name in front of the publio. The London Press continuously gives pnblicitv to Canada. South Africa, and New Zealand, and. other parts'of the Empire, but not to Australia, which is mostly represented by very brief' and clearly inspired cableprams, stating ' that either droughts, strikes, floods, or fires are raging, and suggesting that Australia is absolutely tho last place for a Britisher. It would be interesting to know who provides the Information conveying l such -impressions— certainly it is uo one who las regard for Australian interests.' •Austxalinn Tepresnitation in Groat Britain, Mr. Hurley 6aid. need not be by dit>lomatio or figureheads. It must ibe realised that Australia's future Imperial interests depend upon the proper direction of her commerce. "Unless we awaken to tho necessitv. the sister Dominions and other competitors, such as the Argentine, will leiwe hor in the doldrums."—Aus.-N.Z. Cable Assn.