AN ENTERPRISING FIRM

Dominion, Volume 12, Issue 161, 2 April 1919, Page 2

AN ENTERPRISING FIRM

THE GROWTH OF CODY ASD CO., LIMITED. It is only since August, 1917, that the progressive firm of Cody and Co-, Ltd., nas heen' established in Courtcnay Place, but its growth since then has been one 01 the most remarkable achievements in this quarter of the city. In fuel, looking at the smart show windows, it is easy to realise why Courtenay Place has become so' popular with all classes as a shopping centre. "Cody's," as it is familiarly known, was Cft'cablished originally in qmto a. modest way as a Drapery Store, hut so attractive were the seeds displayed, ami so extremely moderate the prices, tho,t Mr. \V. J. Cody, head of the firm, realised that to meet an ever-increasing demand, the scope of the business would have to be considerably widened. ■ So he set about carrying cut extensive improvements, and to-day the establishment provides a striking illustration of what a thoroughly up-to-date Soft Goods Emporium should be. The whole store is an object-lesson in 'unwavering progress. Large plate-glass windows grace the whole frontage, and displayed therein is an ever-changing array of the highestgrade goods, all marked nt the remark-' ably reasonable prices that have made the name.of "Cody's" synonymous with saving in shopping. It is by consistent adherence to this policy of pricing stocks in reasun that the firm continues to grow in public favour day by da,v. The firm has earned quite a high reputation for the values offered in the Hosiery nnd Lace Sections. These are very important departments, and always contain something of more than ordinary interest. Some idea of the remarkable value which "Cody's" can offer in this section, to-day 'is given by a line of allwool Cashmere Hosiery, selling at 3s. lid. per pair. Of special interest to the visitor are the Showroom and the modern footwear Department. In each of these the fine quality of "Cody" goods is apparent, to tho most casual eye, nnd oti every hand the splendid value offered arrest the attention. A line of beautiful Silk Blouses, for instance, from 12s. 6d- upwards, spells undoubted value, and other Blouses in Crepc-de-chino, from £1 Is. show equally tempting worth. Cream all-wool Blanket Coats, worth every penny of five guineas, are marked at'o7s. Gd„ and tailornmde Costumes, made to order with silk-lined coals, are priced from .£5 ss,

In the footwear section there is ail array of strikingly stylish Hoots and Shoos for both ladies Mid men, and a comparison of the price shows that in every ease u purchase menus direct economy. From the World's lending makers come- ''up-to-tlie-moment" Shoes, and a special feature is the charming 'range of all that is newest in (he favourite "Dorothy Dodds." Among n very wide selection, a very smart Dorothy Dodd shoo for ladies in the most, modern style, priced at 3Ss. I'A.. is motile todimoiiy to the great value of "Cody's" offer ■' '■• And the business still continues (o grow. The most recent innovation is nne that will interest all Indies deeply. I?palisin;» the importance of keeping abreast of (he times. "Cody's" have secured the sole Wellington and District Agency for the famous "Pictorial Heview" patterns, which are recoeniscd a* having the simplest and handiest construction guide obtain able for the making un of materials. The agencies for. the "Pictorial Review" patterns are held only by firms of standing and the pine, in? of the agency with "Cody's" is another well-deserved tribute to a. firm Hint is always advanci'"r. Send a pennv stamp for free monthly Fashion Book, illustrating the newest styles. "Cnrfv's" is one of the establishments that has helped fo ffive Cnurtcnny Place its business prestige, and the most fittinjr recognition of the rirm's value to the communilv is (riven by its ever-inereas-imj circle of satisfied patrons.-(Publisli-cd by arrangement.)