"MITCHELL" EFFICIENCY.

Dominion, Volume 11, Issue 165, 2 April 1918, Page 7

"MITCHELL" EFFICIENCY.

The Mitchell Company was founded in 1831, and it had been manufacturing for 68 years when the first "Mitchell" Motorcar was built. They wore engaged in producing all classes of vehicles, where competition was intense, profits very small, and success depended on absolute efficiency in all factory methods. They realised that the wmio conditions would apply in the building of motor-cars, so they started some fourteen years ago to prepare for it. Jonn W. Bate was then, as now, the le.iding Efficiency Engineer, bo the factory decided ho was tho roan they wanted. Mr. Bate insisted on one mode! plant, every machine and process being adopted to that one model. It is made in two sizes—the 7-passengor with 127 in. wheel base, and the 5-passenger with 120 in. wheel base, and in oach instance tho standards are alike. Tho 100 per cent, over-strength necessitated the use of costly steel, and this has only been made possible by factory efficiency. The "Bate" cantilever springs are recognised as tne most comfortable in the world. No shock' absorbers, snubbera or Tebonnd' straps are necessary. The public are invited to inspeot the latest 5 and 7-passenger models at the promises of— . INGLIS BROS. AND CO., LTD., Distributors, 24-26 Harris Street, Wellington—Advt.