A QUESTION ASKED AND ANSWERED.

Dominion, Volume 11, Issue 153, 18 March 1918, Page 6

A QUESTION ASKED AND ANSWERED.

MR. G. W. HEAN INTERVIEWED,

"May I ask why you have adopted the word 'Heenzo' us the registered naiao' for Hoan's Essence.*'.was a question put to Mr. Hean -the other day. "I am glad you asked that," was the answer, "as it gives 'me an opportunity of telling readers why 1 have taken a 6tcp that seems to be puzzling not a few, The fact of the matter is, I have changed the name of Hean's Essence to Heenzo (which word 1 have registered as a trade mark) in order to protect the public against imitations of my preparation.

"The success achieved by Hean's Essence has brought to light quite a number of people who are seeking to make money at the expense of tho public and myself. There have been discovered no fewer than seven imitators at work putting up inferior substitutes. If they had put up a cough mixture essence bearing their own namo I would have had no quarrel with them.' hut in every instance they adopted a fictitious name of one syllable only, so that it might easily he confused with my name. Against some of these I have ''litained ■jS'dw Zealand Supreme Court injunctions restraining them from further infringement of my rights. Others havo discontinued imitating Hean's Essence without having to go to court. "The trade-marking of the word 'Heenzo, , and its appearance en the cartons and bottles of all my preparations in future, will safeguard buyers against piracy. It is worthy of mention just here that several cf tho imitations of Hetai's I'jsseiite were eiich in nainu only. Upon analysis they were found v to bo largely composed of paregoric ;;u<l laudanum, extracts of the deadly habit forming opium drug,*the inclusion of which in cough mixtures for family use cannot hi , , too strongly discouraged. v

"I hope the public will fully realisa flic importance of availing themselves of the protection wliicli the trade mark 'ITppiizo' will alfortl ilieni. Of course there still a good deal of genuine Hean's Essence distributed lliroiMjh the country which doos not bear tho trade mark name on the cartons and labels; but this will soon all be used uy, and (he name 'Heen7x>' will ([uiculy iiecomo as familiar us llean's Essence is now." Hecnzo (Hean's Essence) ie eokl by most chemists and stores, or sont promptly post free on receipt of price, 2e., from ileau's Pharmacy, Wanganui.—Advt.