A QUESTION ASKED AND ANSWERED.

Dominion, Volume 11, Issue 9, 5 October 1917, Page 6

A QUESTION ASKED AND ANSWERED.

MR. G. W. HEAN INTERVIEWED. "May I ask why you have adopted tho word "Heenzo" as the registered name for Hean's Essence?" was a question put to Mr. Hcan the other day;-- ■ "I am glad you asked that," was tho answer, "as it gives me an opportunity of. telling readers why I have taken a step that seems to be puzzling not a few. The fact of the matter is, I have changed the nnine of Hean's Essence to i Heenzo (which word I have registered as a trade-mark) in order to protect the public against imitations of my preparation. "The . success achieved by Hean's Essence has brought to light quite a number of people who are seeking to make money at the expense of the public and myself. There have been discovered no less than seven imitators at work.putting up inferior substitutes. If they had put iip a cough mixture essence bearing tlmir own name I would have had no quarrel with them, but in'every instance thev adopted a fictitious niimo of ono syllable onlv so that it might easily be confused with my name. Against some of these T bare obtained New Zealand Supreme Court injunctions restraining them from further infringement on my righls. Ot|iers have discontinued imitating Hean's Essence without having to go to Court. "The trade-niai-king of the word 'Heenzo,' and its appearance on- the cartons and bottles of all my preparations in fjiture. will safeguard buyers against piracy. I.t is worthy of mention just hero that, several of' the imitations of Hean's Essence were such in name only. Upon analysis they worn found-to be largely composed of paregoric and lamla!mini,'extracts of the deadly' liabit-form-ling opium" drug, the inclusion of which in cough mixtures for family use cannot be too strongly discouraged. "I hope the public will fully realise the importance of availing themselves of I the protection which the trade-mark 'Heenzo' will afford them. Of course,, there is still a good deal of uenuino Hean's Essence distributed through the country which does not bear the tiadcmark 'namo on the cartons and labels; but this wiM soon nil bo used, up, and the namo *neenzo' will quickly r-ocome as familiar as Hean's Essence is now. Heenzo (Hean's Essence) is sold by most chemists and stores, or sent promptly post free on receipt of price, 2s. from Hean's Pharmacy, Wanganui.— 'AdTt, ■