"JAEGER" CLOTHING

Dominion, Volume 9, Issue 2706, 28 February 1916, Page 6

"JAEGER" CLOTHING

Perhaps some passers-by lmve looked askance at the name "Jaeger" prominently displayed over an exhibit of woollen • goods in the British Exhibition. The name suggests German or at least foreign origin. It is quite tnie that Dr. Jaeger, the originator of the "new gospel". of_ nearly fifty years ago, of the hygienic value of pure wool underclothing and bedding, did not come to

England with Hengisfc and Horsa, but the Jaeger Company was established in London in 1583—43 years ago—and it never was anything but a British company. It was formed by three persons, Dr. Jaeger and two friends interested in his ideas, with a capital of £2000. The capital has now increased one hundredfold, but the task of converting the retail trade to the idea of woollen underwear proved no easy one. Woollen underwear is nowadays accepted universally as a necessity in the variable climates of all white men's countries, but it was tho Jaeger Company that pioneered the huge woollen underwear industry of the United Kingdom. Now it has staffs in its warehouses totalling 700, and it has branches in Melbourne and Sydney, Canada, and New Zealand, the attorney for the company in this Dominion being Mr. A. A. Corrigan. In every place of importance Jaeger goods are represented. It is a British Company, its staff is British, and its interests are British. It has supplied some part of their equipment to probably two-thirds of the officers who have gone to the front from | tho United Kingdom to fight in this lvar. The Jaeger houses supply the Army and Navy. The company also holds Royal AVarrants. It is well known that companies carried on with German capital which had Royal Warrants, have had their warrants withdrawn since tho war. Tho Jaeger Company retains its warrants, a circumstance which is proof in itself that the concern is all-British.—(PublisKSl by arrangement.)