Page 3 Advertisements Column 2

Dominion, Volume 8, Issue 2506, 6 July 1915, Page 3

' Why Tea Costs-More—-i 1 The Second Article of a . / series that Every House.' wife Should Read. It lis indeed hard for the New ' Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased, . prices. As was shown! in the first . article of this* series, tea is in great' ; demand as the beverage of the 25 million men who are 1 undfcr. arms to-day, 'due; to the fact that it is the most stimulating and invigor-; ating drink—easily transported and ; easily: handled. ; But there is another element , which '■ exerts ( almost as ereat an influence in the steadily rising cost, of tea. This factor is Russia, . with its enormous population of over 160 millions, which, at the stroke of a pen—in almost a single . night—has been turned into nation . of tea drinkers. , What this means is' readily seen ; . when one considers that until, September last the Russian. people consumed less than 1 lb. of tea per head per annumwhereas in our own the average is , over 7£lbs, of tea per head per annum. ' • Moreover, the money previously spent on other beverages by Russia yis now available for' tea. Hence, ' at the tea auctions, enormous quan-' j titieshave been bought by Russian representatives, who readily pay increasing prices to secure what they want. ■ As a result, tea to-day costs the ' blender in New Zealand an average of 2|d. to 3d. per lb. more than eight.months ago, and, unless he is to face an enormous loss, he has only v two alternatives —tp reduce his' quality or increase his prices. , > Either is reasonable, ana .there is no escape—unless, before the - war,, he ; was charging an excessive price for inferior tea. If so, he is still able to sell the same. grade at the old figure and probably still make a good profit. "Amber Tips" policy has always been to give the best value the world can produce at the most ■ reasonable prices. It has been decided to continue this policy, therefore the price has been slight-. Jy increased—by 2d. per lb. . • Although adrised by many .to reduce costs by the admixture of harsher, inferior and less healthful teas, the (proprietors are determined to maintain that standard of quality and Talue which has made "Amber Tips the moat widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. _. „. Thuß,if the nam# "Amber Tips is on the packet, you know that.it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. 1 It is also well to remembef that " Amber Tips" gives more cups of deliciona, fragrant tea of delightful flavour. Thuß it still coats you less than othersit is still tho cheapest tea in the Dominion, even though the prices have been •lightly increased. ... . W« believe that the housewives of. New Zealand, would rather secure the finest value that can be given—even at a slightly increased price—than that quality and values should be cheapened. It! is now for you to show whether yon approve of this decision or not.

1/10, 2/-, 2/2 per lb. The only tea that has to incrcate lit . prices—the foregoing will tell you why. WHQLK3AI.E AajNTSi""^