MARGARIME BOOM.

Dominion, Volume 7, Issue 1981, 11 February 1914, Page 5

MARGARIME BOOM.

. Sir,—The letter signed by Mr._ R. Ellison, agent in London of the National Dairy Association of New Zealand, Ltd., contains a certain and sure warning to New Zealand, export butter producers. The coconut tree, aided by modern science and skill, has beaten tbe dairy cow, in so far as butter is concerned. The trend which Mr. Ellison deplores towards the universal adoption of the cheap and wholesome coconut butter by consumers wherever butter is used, cannot be stayed by any advertising campaign such as he suggests. The displacement of the timehonoured cotf-butter by the coconutbutter is not confined to the markets of the United Kingdom; it is taking placo rapidly in every uutter-consum-uig country in the world. It is a moststriking instance of rapid economic change. _ Butter can be, and is being, •"retailed in Europe s manufactured from purified coconut fat, blended with 'ster* ilised fresh milk,. at half the cost of cow-butter; the coconut cow-milk article is equally palatable, and of equal dietic nnd food ■ value to the best cow-butter, from which it cannot be distinguished in any manner. Observant men all over the world have Watched this change, and know it to bo inevitable. Tho dairy farmers of New Zealand woiild be well advised to loak to cheese-making and stock fattening as their chief lines in the future. The export butter trade is doomed. The, tree has beaten tbe cow.—lam, etc., ' COPRA. ;