Page 3 Advertisements Column 1

Dominion, Volume 7, Issue 1883, 17 October 1913, Page 3

'MAKING THINGS EASY FOR WOMEN. H NEW PJjAN FOR HOME DIvESS- • MAKERS AND FANCY-WORKERS. "With the ingenuity that is deserving Of every success, tho publisher of "Everylady's Journal"—the premier woman's magazine in this part of tho world —has evolved a novel schema for supplying Paper Patters and Fancy-work Transfers on a'new plan. A staff of experts has cut Paper Patattfg for people of all ages and anpvjjsj. sizes, anu both sexes, ranging from '' le i"f an t in arms grandmother, \sf| j*f and taking in all VJ \ imaginable garments, ■ ftl from the schoolboy's *' sr\> Z-kSI., knickers to his fathl/rfrK ■}'$&) er ' a s hirt. These ! .m[ new patterns . ha.ve iHI ij w\ been all tested /•If 9/ J an d cut to suit our M/ fly | seasons, and have i V 7 •n \ been grouped into a [►\| \-!l: I i series of handy Outi Wlll/ /// fits. Thus, there is VHf IL Jrj r i t' lG> Infant's 'Outfit, vOf |f! Hjft V | // containing ten perJ vfl 1 W// f e °tly cut patterns of Mi! 1 f a " le dot" 63 that a i)S:'" Ij IfUaf child in -artns can ■'. possibly need. Then thw® are Small Girl ■ tpii, Outfits. Misses'. OutOne of 120, of the .Maternity. Outnew Patterns, nts, School Boy OutNo. 69, from the fits. Utility Outfits, "Misses' Outfit." and so on. Each Cut for agon 16 and Outfit contains a free 9d. group of patterns put fnp in separate envelopes, with elaborate (directions for cutting out and making up. It is, we repeat, a most ingenious and liovel scheme; and should icompletely revolutionise the hitherto difficult business of dealing in paper patterns. A feature of "Everylady's Journal" nlan is that ■ the uniform price of the Pattern Outfits is half-a-crown (making the averago price of the patterns enclosed in Outfits about ■threepence each), but every pattern in the "whole range can be bought separately for the usual'price of ninepence. A similnr idea has also been applied by i •"Everylady's Journal" to Fancy-work ! Transfers to cope with the increasing deitaand for local designs. Australian artists | were engaged to draw up a serm of '.seventy-two designs, and they have turned Cosy Coyer In ti-tree. One of the 72 Australian designs contained in the new i "Outfits." ... This single transfer. Is. post free. out a magnificent range of Fancy-work ■.Transfers based on such flowers as the waratah, the clematis, the dog-rose, titree, desert-pea, and so forth, whilst .the old favourites—poppies, daisies, violet, and shamrock—are not forgotten, but are' pharmingly treated. These _ fancy-work designs are also grouped in Outfits of nine transfers each, which sell at the low price of 2s. 6d. an Outfit. Single transfers from any Outfit' are also sold separately. Under this arrangement it is possible to secure about 7s. worth of transfers for half-a-crown in Outfit form, or any single transfer at the ordinary rate. Whilst this plan was evolved to serve the readers of "Everylady's Journal," tho draEery trade quickly recognised it as the rst really practicable method of handling paper patterns 1 and the leading '■ drapers in every i big city and most Km ; ©f tho smaller ij 'towns in , , (Australia i and New ■.. l /?\ < >Z ealan d . I. [pen ihave seiz-- J s '| l[ |[ Iv,1 v , \ 1 ed it, and M W llv' K 1 now stock Iy. J " Every- L i t.l/ ) ' lady's Journal" MjJ ' Pattern and i [Transfer outfits * ] To make it quite '!l 4 !.V ] teimple, and to fl r i show the style of A I ; ( tho patterns, and if ■/m- , transfers, a 32- \|-j VVj j .page catalogue, IsTf gH showing all de=- .MM H® 1 signs, has been uW W. H printed and sup- {$/ 1 pliied to all the fM <T 1 loading drapers Wg' : who are handling (2ZP&-& . Wk t tho Outfits. Bead- \ era should sec'ureone of 120 of the ' new 1 tree cataloguesaudpatterns described. buy Outfits from No. 42, from "Small j local drapers, and Boy Outfit." in the big cities out for ages' 4 and 6. I from such firms p o st free 9d. as Milne and 1 Choyce, Auckland; George and Kersley, and 1 ,Veitch and Allan, AVellington; N.Z. Far- 1 mers' Co-operative Ass., Christchurch, ( end Eangiora; A. Barnett, Ltd., 1 Dunedin; and "Lewis's," lnvercargill, i (Timaru, Goro, and Wyndham. ( If desired, free cutalogue will be posted - to any address in. Australasia if a penny ' stamp is sent to Dept. H, "Everylady's : Journal," 376 Swanston Street, Melbourne, ivith the full name and address of the £ reader interested, and the request "Please . Bend catalogue." 1 l Single patterns shown here may be had for 9d. each from agents, of post free i from ."Everylady's Journal," above art- t dress. State size required. Transfer de- j sign shown may . also be had for Is. E Should catalogues be unobtainable loc- , ally, full details of the new Outfits will , be found in the current issue of "Everylady's Journal"—sixpence everywhere. At j the same time, readers will get the best sixpeny magazine for women published, !: in which begins "What Happened to * Mary ?''—the . most fascinating serial " etory in years. The same issue gives ijmany fnshion designs, an illustrated home- r dressmaking lesson, articles on Australian a crochet «nd fancy-work, stories and spec- a jal articles, and four free patterns. v a j-j Is not an Ordinary Cough gj Medicine. a: w 33 It does more than give temporary a; 0 ease, because it not only attacks w ___ the source of the trouble, but also ni * builds up the nervous and bodily ft 0 system so that it is enabled to h; Q throw off all unhealthy conditions. ! T „ Lane's Emulsion unfailingly gives a prompt and permanent relief in s( 3it the treatment of all ailments of the a; g] lungs and throat, such as coughs ci ___ and colds of recent, or chronic A standing, catarrh, inflammation, al 0 bronchitis, asthma, croup, whoop- lc : o ing cough, bleeding, incipient r( -a consumption, etc. ni Sa ■/.< Lane's Emulsion is composed of Pure tl Norwegian Cod Liver Oil, one of the best • 0 remedies for waited and weakened condi- ___ tions; Beechwood Creosote, which is par* u O ticularly antagonistic to germ life —its s) na soothing, balsamic properties arc of the i ' W greatest value in lung andi throat compl.calj u. tions ; Hypophojphites of Lime and Soda m "r™ for the bones, muscles, nerves and brain, ni Q and Fresh Eggs for the perfect emulsinca- 0] • tion of the other constituents, as well as for I O their recognised food value. St " Go along to the nearest chemist or store IJI T-ji and get a bottle. There are two sizes at 2/6 and 4/6. Insist on being supplied with y. > g Lane's Emulsion. tl ,a B Fiepared only by E. G. bANE, Chemul, Oamtru, t . ' . ai Printing in all its branches sc vJT neatly and promptly executed at modorate charges at the "Dominion" C< General Printing 'House, Dominion Ay- of eaue. 'Phono 1112, Ibe